As I Am Leave-In Conditioner Review

As I Am Leave-In Conditioner Review

asiam_leave_in_conditionerAs I Am Leave-In Conditioner Claims: A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning to seal the cuticle layer, boost shine and prepare your hair for styling. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.

As I Am Leave-In Conditioner Benefits

  • Eases wet combing
  • Helps strengthen hair
  • Seals the cuticle layer
  • Supports healthy hair growth
  • Adds moisture and shine
  • Prepares your hair for styling
  • Especially beneficial if custard, gel or setting cream is to be applied for final styling

Ingredients: Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Phyllanthus emblica (Amla), Cetyl Alcohol¹, Citric Acid, Phytosterols, Serenoa Serrulata Fruit (Saw Palmetto) Extract, Camellia Sinensis Leaf Extract(Green Tea), Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Medica Limonum (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Stalk Extract, Beta Vulgaris (Beet) Root, Behentrimonium Methosulfate, Potassium Sorbate, Fragrance/Parfum, Limonene.

Price point: $9.50 US

My 6¢: As I Am Leave-In Conditioner is a sulphate-free, silicone free, paraben-free leave-in conditioner with a very sweet smell but not a true coconut scent even though coconut oil is the second ingredient. It more smells like coconut with an underlying bubble gum note. Regardless it smells nice.  Y’all know I love nice smelling hair products so it gets kudos from me just on the scent.

The product itself is a cloudy pearlized white and has a relatively runny consistency. It is very light so finer hair textures shouldn’t experience any heavy residue.

I apply this after washing and conditioning with other As I Am products as well as other brands. In terms of its claims, I’ll have to admit that it does a great job of detangling my hair and leaving it soft and manageable. When applied, this leave-in gives great slip and melts away the tangles. My hair is quite coarse so I normally have to work the product in a bit. If too much is applied it will sit on the surface of the hair but I have not experienced it drying with any remaining residue, which is good. It plays well with other products so I can apply gel after applying this leave in without experiencing any grainy residue as I sometimes experience with some other products.  It’s great to use before the As I Am Curling Jelly because it helps with curl definition which is further enhanced after applying the Curling Jelly.  Sometimes when I wake up with bed hair, I apply this leave-in to my TWA to refresh my hair a bit before styling.

I don’t experience any noted shine from using the As I Am Leave-In Conditioner and the moisturizing properties seem to disappear once the product dries into my hair. After it dries I find that my hair feels quite dry as though I didn’t apply anything in the first place. I suspect this might be due to the “organic strengthening agent” (my hair does not like protein) or the coconut oil (I’m not 100% sure but I don’t think my hair is very fond of coconut oil). I usually have to follow this leave-in with a cream, butter or oil to maintain softness and moisture.

Will I purchase As I Am Leave-In Conditioner again? Not sure. As I Am no longer ships directly to Canada (something to do with not have French labels) and I don’t think I’m willing to pay $18+ for it here. If I do repurchase it’ll be because I know it’s great for detangling or because I know it works well before the Curling Jelly which I like.  For now though I will continue my search for a leave-in that will have lasting moisturizing effects.

Having said that though, if you’re just looking for a great detangler that will provide good slip without weighing your hair down, you can definitely give this one a try.  I think it would be a good for both relaxed and natural hair and who knows maybe you’ll benefit from more of the product claims and benefits than I did.

Have you used this product?  What was your experience?

Wow Factor: (3.0/5)

Author: DHO

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  1. Great article. I tried their leave in and I unfortunately had horrible results, it looked like it was snowing in my head. I then tried Design Essentials Leave-in Conditioner and haven’t had any issues since.

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    • Never tried Designs but too bad the As I Am didn’t work out for you. I’ve since stopped purchasing it since they stopped shipping to Canada.

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  2. This was very helpful. I thought this was going to be a great product but my hair was left dry, lacking moisture and just dead. I actually bagged it to return. And decided to google reviews. So glad I did. And I am not the only person that experienced this.

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